WORKING PROPOSAL / 01

AUGUST 2026

A content plan for Cortex.

A content plan for Cortex.

A content plan for Cortex.

Cortex has one system-level story, several agent stories, and different reasons for each buyer to care. Rather than make isolated pieces, we would build a small set of source assets that can keep producing useful content across launch, product, sales, events, and customer education.

Cortex has one system-level story, several agent stories, and different reasons for each buyer to care. Rather than make isolated pieces, we would build a small set of source assets that can keep producing useful content across launch, product, sales, events, and customer education.

Cortex has one system-level story, several agent stories, and different reasons for each buyer to care. Rather than make isolated pieces, we would build a small set of source assets that can keep producing useful content across launch, product, sales, events, and customer education.

TRUNK TOOLS

based on public product information.

SECTION 01 / WHAT WE’D MAKE FIRST

Three source assets. Everything else comes from these.

Three source assets. Everything else comes from these.

Three source assets. Everything else comes from these.

TT-01

TT-01

Cortex platform story

Explain the shift from drawing change to connected context, impact, and action.

60–90 sec master · 30 sec cut · 15 sec cut · silent event loop · launch stills

60–90 sec master · 30 sec cut · 15 sec cut · silent event loop · launch stills

TT-02

TT-02

Role-led product demos

Project executives see risk, VDC sees coordination, preconstruction sees scope clarity, field teams see the next decision.

4 buyer demos · agent chapters · UI moments · sales snippets · onboarding cuts

4 buyer demos · agent chapters · UI moments · sales snippets · onboarding cuts

TT-03

TT-03

Founder and expert session

Construction judgment behind Cortex.

hero answer · short expert cuts · quote graphics · email clips · editorial material

hero answer · short expert cuts · quote graphics · email clips · editorial material

SECTION 02 / HOW IT BECOMES A SYSTEM

The source work keeps producing.

The source work keeps producing.

The source work keeps producing.

Drawing → context → impact → action

Drawing → context → impact → action

Launch

Product

Sales

Campaign

SECTION 03 / BUILD ORDER

Start focused. Add the queue after the foundation works.

Start focused. Add the queue after the foundation works.

Start focused. Add the queue after the foundation works.

WEEK 01

WEEK 01

Align the story

WEEK 02

WEEK 02

Design the system

WEEK 03–05

WEEK 03–05

Produce source assets

ONGOING

ONGOING

Run the content queue

SECTION 04 / WHAT WE’D NEED

Product truth before production.

Product truth before production.

Product truth before production.

approved positioning

approved positioning

The language leadership has agreed to defend.

product access

product access

A working environment for accurate product moments.

design files

design files

Brand, interface, and supporting visual materials.

product and construction experts

product and construction experts

People who can verify the judgment behind the story.

distribution priorities

distribution priorities

The channels and moments that should get the strongest cuts.

customer permission and evidence

customer permission and evidence

Proof points that make the story credible in market.

OUTLIER PROOF

See an example of technical storytelling in practice →

See an example of technical storytelling in practice →

Worth exploring for your upcoming initiative?

Worth exploring for your upcoming initiative?

Worth exploring for your upcoming initiative?