Founding partner applications open
Keep your product videos as current as your product.
Send us your release notes. Each release gets a feature post, a help center walkthrough, and a demo, made from your real product and in your brand. A VAAS editor handles production, and we update walkthroughs and demos when your UI changes.
$1,950/month for 4 releases and 12 finished videos.
No setup fee. Month to month. Your first month is charged after you approve your first video.
See what one release becomes.
One update. An announcement people can watch, a walkthrough they can follow, and a demo that shows the feature in action.
Four releases. Twelve finished videos. One monthly plan.
ABOUT 20 SECONDS
Feature posts
Show what changed and why it matters. For your changelog, social channels, and in-app announcements.
STEP BY STEP
Help center walkthroughs
Show customers how to use the update, step by step in your actual interface.
60 to 120 SECONDS
Demos
Show the feature in action in a realistic workflow. Included with every covered release.
Made in your brand, from your real interface, and reviewed by a VAAS editor.
01
We learn your product and brand once.
Your colors, type, motion, sound and the words you use and avoid go into a video kit that belongs to your account.
02
You ship. You pick four releases a month.
Send your release notes or changelog and choose the updates worth showing. Each one gets a feature post, a help center walkthrough, and a demo.
03
Our pipeline builds it. An editor directs it.
We use AI throughout production, which is how we keep pace with your releases. Every video is directed and approved by a VAAS editor before you see it.
04
You approve. We deliver.
Final files ready to post and embed, in the formats agreed for your channels.
05
We keep it current.
When a release changes a screen, we update the walkthroughs and demos that show it.
Real product, every time.
We record your actual interface. We never redraw a lookalike.
Your feedback carries into the next video.
Every note you give goes into your kit, so the tenth video needs fewer notes than the first.
Directed and reviewed by a VAAS editor.
An editor directs and reviews every video. No avatars, and no AI voices unless you ask for them.
Less production to manage.
No tool to learn, no seats, no prompts. You send release notes and approve the work.
Start with your next release.
Tell us what you ship next. We build your kit and make that release's videos from your real product. You pay only after you approve the first video.
Release Pack
One release covered end to end, recorded from your real product. See your first cut in 3 business days.
$1,000
$4999+
one time charge
Feature post, about 20 seconds
Help center walkthrough, about 40 seconds
Your video kit, built with it
Credited if you subscribe in 14 days
Pay after you approve
Send us a demo account, your logo and fonts, and your release notes. That's all we need to start.
Monthly Release Videos
Founding partner applications open
Four releases. Twelve finished videos each month, made from your real product and in your brand.
4 releases, 12 videos a month
Every video directed by a VAAS editor
A feature post, help center walkthrough, and demo for each release
Walkthrough and demo updates included
4 demos a month, one for every release
Every video ready in 3 business days
Updated within 5 business days of a UI change
Month to month. Pay after first approval.
$3999+
$1,950
/month
Gabrielle Gedeon
Creative Lead, Hospitable
Need Custom Creative Too?
Embedded includes one release a month alongside the full VAAS team.
Questions before you apply?
Is this made with AI?
Yes. We use AI throughout production, with a VAAS editor directing and reviewing every video. We record your actual product. No avatars or synthetic voices unless you ask for them.
Can't we just generate these ourselves?
You can. Tools now generate release videos for $40 to a few hundred dollars a month. That works if someone on your team runs it, reviews every video and fixes what it gets wrong. We are for teams who would rather send their release notes and get finished videos back, checked against your real product and kept current. Your first month is charged only after you approve your first video, so you can judge it for yourself.
What counts as a release?
One customer-facing feature or update worth showing. The monthly plan covers four releases. Each gets a feature post (about 20 seconds), a help center walkthrough (about 40 seconds), and a demo: twelve videos in total.
What do you need from us?
A demo account with realistic sample data, your logo, colors and fonts, and your release notes or changelog as you ship. We handle the rest. We can record in a demo or staging workspace, so no production access is needed.
How soon do we get our first video?
You see your first cut 3 business days after we have your demo account, brand assets and release notes. After that, each release's videos are ready within 3 business days, and updates after a UI change within 5 business days.
What if we don't like the first video?
You get a round of changes against the brief we agreed together. If it still isn't right, you don't pay and we part ways.
What if we ship every day?
The plan covers 4 releases a month, and each gets a feature post, a help center walkthrough, and a demo. Smaller fixes don't need their own videos: if they change something on screen, we update the walkthrough or demo it affects. If you routinely ship more than 4 releases worth showing, we'll suggest a plan that fits.
What happens when our UI changes?
Tell us what changed and we re-record the walkthroughs and demos it affects within 5 business days. Up to 4 updates a month are included and don't use up your releases. If a redesign affects many videos, we'll quote a refresh for the whole library. Feature posts announce a moment, so they stay as they are.
Can we cancel?
Yes. It's month to month, and your videos are yours to keep.
How is this different from your Product Launch System?
Launch System is a directed launch campaign for your biggest moments. Release Videos keeps up with everything you ship in between: feature posts, help center walkthroughs, and demos. Many teams use both.