One product video, multiple use cases
Parentr is a family organizing app with a lot to show. We built the evergreen hero promo that explains it in a way parents recognize, then adapted it for the app store and shorter cuts.
Motion Design
Creative Direction
A product with a lot going on, and parents to win over.
Parentr is a family organizing app. One hub for everything around kids: classrooms, sports teams, family groups, events, even AI event creation. Founder Lukas had built something with real range, and range is hard to show. The promo had to explain a busy product and still feel relatable to the parents it's for.
Built around real life, not just the UI.
We started from their product screens and built a story parents would recognize. Real groups instead of placeholders: a kindergarten class, a sports team, a family. We cut the decorative 3D icons and leaned on clean UI so the app did the talking, and paced the script so each beat mapped to something a parent actually deals with. Then we animated it into an evergreen hero promo.
One promo, multiple cutdowns
From that one hero promo we built a vertical cut for the app store, and Parentr came back for two more cutdowns to use in other places. One evergreen video that turned into a small set of formats, each one pulled from the same source.