One launch, two videos: the feature and the founder behind it.
First Bite launched Action Center, a set of AI agents that take repetitive CRM work off foodservice sales teams. We made an animated feature video for the launch and cut a walkthrough with founder Reed, who recorded it himself.
Creative Direction
Motion Design
Product Animation
Action Center feature video (1:08)
Founder walkthrough with Reed (2:40)
A feature that does the work on its own.
Action Center is where First Bite’s AI agents report back. They draft email replies, handle check-ins, move deals forward, set reminders and keep contacts up to date. Reps review and edit before anything is sent, and choose which agents are switched on.
The launch needed two things: a short video that makes the idea clear in about a minute, and a longer look for prospects who want to see it working, explained by the person who built it.
One animated story, one founder walkthrough.
The feature video follows a rep’s day in Action Center: the work the agents finished, the deal that moved to Discovery, the reply waiting for a final read before it goes out. We rebuilt the interface in motion so each moment reads at a glance, and worked through four storyline versions with First Bite’s team.
Reed recorded the walkthrough himself, and we cut it. The product had changed since he recorded, so we replaced the raw screen recording with clean product visuals built from the current interface and timed to what he says.
Animated feature video (1:08)
Founder walkthrough with Reed (2:40)
Two formats from one request.
The animation explains the idea fast. The walkthrough gives prospects who want more the founder’s own explanation. Both came through the same request queue First Bite uses for the rest of its video work with us.