Two people on vacation. Zero people working.
After our first AI ad for Hospitable landed, we pitched them a new format: guests hit a hosting moment, the host is off living her life, and Hospitable takes care of it. Two spots so far, a kayak and a garden, every frame generated with AI.
Creative Direction
Motion Design
AI Production
Spot 1: Locked out at the cabin
Spot 2: Early check-in
We pitched a format.
Hospitable helps short-term rental hosts automate guest messaging, check-ins and the rest of the day-to-day. Our first AI spot for them, The Voicemail, landed well. For the next round we brought them an idea of our own: short spots that show what that automation feels like from the host’s side, built so new versions could keep coming.
The idea had to be simple enough to repeat and true to the product. Something comes up for the guests. The host is nowhere near her phone. It gets handled anyway.
Same engine, a different day off each time.
In the first spot, guests can’t get into a cabin and text the host. She’s floating in a kayak on a mountain lake with her phone sealed in a dry box. It buzzes, she lets it, and the door opens for them anyway. In the second, a couple pulls up to a beach house early. The host is in her backyard garden with her phone in her back pocket. It buzzes once and she keeps working.
Realism was the whole job. Each spot is built from two separate AI generations, one per location, intercut in post so every reaction stays small and natural. The sound is plain location audio until the music arrives on the payoff.
Concept development and story structure
AI generation for every shot
Sound design and music
Landscape and vertical cuts
A format the team can keep extending.
Hospitable loved the kayak spot and asked for more in the same format. The garden spot is the second. Each new one swaps the guest problem and the host’s day off, and keeps the same payoff: Hosting, handled.